Sep14

The Whole Foods Experience

I’ve been several times already to the new Whole Foods market in Short Pump. I love a lot about what I see. But the store also needs to work on some issues.

First the bad.

  • Customer service. While the checkout folks have been friendly, etc., the folks serving food are less so. They can act like they could care less to serve you.
  • Cleanliness. I ate in their “cafe” area and every free table was filthy from the last diner. The garbage areas were overflowing with refuse. One man started to empty the bin, but never came back after seeing it was full.
  • Supplies. Gotta have enough trays, salad bins, and salad tops available for customers.
  • Parking. Will there be more parking spots? Because right now, it’s pathetic, and I think we may have another “Downtown Short Pump Parking Debacle” on our hands.
  • Prices. Yes, some things are expensive. I realize they are using organic ingredients, but… this isn’t your “I’ll do all my shopping here every week” type of store.

Next, pictures.

Whole Foods Richmond

I had a chocolate chip cookie which was… wonderful. Never have I had a cookie that had such depth of flavor. It was not a crispy and chewing style cookie (my favorite), but the quality of chocolate and brown sugar used made up for that.

Whole Foods Richmond

The pizza was tasty. Too bad it went cold again (after being put back into the oven) with such a long wait at the checkout. But, where else can you get pear, blue cheese, and bacon on a pizza in Richmond? It cost $3.30 a slice. Ouch.

Whole Foods Richmond

Delicious looking fruit, and so much of it.

Whole Foods Richmond

Pre-packaged for a healthy snack, or breakfast.

Whole Foods Richmond

More of the same.

Whole Foods Richmond

This place is overflowing with great-looking produce. From stone fruits, to tomatoes, to figs, it was all there.

Whole Foods Richmond

There’s something to be said for abundance; it sells, and you tend to want more of what you see.

Whole Foods Richmond

I have to hunt for a good fig recipe.

Whole Foods Richmond

Thank you! An excellent selection of wines at all price points. So many inspiring options.

Whole Foods Richmond

The meat case looks good; not as “spread out” or carrying as much variety as the Fresh Market, but some areas are self-serve which Fresh Market does not have. Whole Foods also beats FM on the seafood section.

Whole Foods Richmond

Lots to find, lots of unique beverages.

Whole Foods Richmond

Yummy selections of pre-packged, to-go foods.

Whole Foods Richmond

Their minestrone was delicious, and the solids were not mushy! Yeah!

Whole Foods Richmond

Enough parmesan to make me cry.

Whole Foods Richmond

Their croissants were delicious.

A few more views:

Whole Foods Richmond

Checkout:

Whole Foods Richmond

I did say, checkout:

Whole Foods Richmond

I love the checkout for two reasons: they’ve got a lot of lines, they take PayPass MasterCard (no swipe, just present the card and it beeps!), and the readouts are cool. They even print double-sided receipts to save money.

Whole Foods Richmond

My advice: visit hungry (it’s wrong, but it feels so good), don’t carry a budget (you’ll go beyond it), and go at non-peak times. You’ll certainly find something delicious at Whole Foods.

Next time, hopefully Trader Joe’s down a few hundred feet on West Broad Street will be open, too!


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What is Messy Cuisine?

Several years ago, friends and I decided to produce our own cooking show. What might we call it? The Messy Chef was born, a moniker inspired by my own mother’s description of my abilities in the kitchen. “You might cook well, but you sure are messy.”

Messy Cuisine is a website dedicated to restaurant reviews and future online video productions of The Messy Chef. I hope to find ways to make the site more interactive for visitors.

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Tell me more about the Restaurant Reviews…

Unlike the NY Times, or other well-established locations, the reviews I write may be based on one or more visits, but sometimes it is just one. Typically, I’ll cover the best and worst points. I usually mention what I had, and make comments too on the service and the atmosphere of the restaurant. The ratings I assign are not derived from some complex rubric, but are a genealized, overall reaction to my meal at the particular restaurant. I do not discriminate on price: cheap eats can earn a top rating, just the same as an expensive restaurant. I think price and formality, however, can affect your choice when dining, so I’ve begun to use a 3-tiered indicator for price to guide your choices.

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Show Models

Probably my favorite TV program for cooking is TV Food Network’s Barefoot Contessa, for its style and content. We’re also inspired by NBC’s hit comedy show, The Office, and have attempted some take-offs on that filming style and charactature.

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The blog is powered by WordPress, the open source blog engine. I evaluted several content management systems (CMS) when beginning, but I was most familiar with this and its templating system.

Where else do you recommend I learn about good food online?

I really like a number of food blogs, which I link to up above in the main navigation area, a blogroll, so to speak. I also have included a link below to Vaynerchuck’s Wine Library TV.

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